John Drew Brands, a lifestyle company founded in 2015 and initially focused on alcoholic beverages, announced its leadership team. In addition, John Drew Brands will partner with and be supported by Joey Reichenbach and Sam Morales, the Creative Director and Director of Marketing at Drew Estate, respectively.
Chairman of John Drew Brands, Jonathan Drew will continue as President of Drew Estate, reporting to CEO of Drew Estate Glenn C. Wolfson while he simultaneously assumes the role of CEO of John Drew Brands. “I am uber amped to welcome Nancy, Steve, and Frank to the John Drew Brands Family. I am beyond thankful for the support that Drew Estate will be providing John Drew Brands and am excited to continue the journey with Joey and Sam. This is a company that is in a break-out moment with game changing platforms and innovations.”
The new leadership team consists of:
Nancy Berkowitz, John Drew Brands President: Nancy has more than 35 years of experience in the beverage alcohol industry, previously holding senior positions in sales management and marketing for such companies as Gallo Wine, United Liquors, Renfield Importers, Marie Brizard USA, Ste. Michelle Estates and Dimensional Insight.
Steve Chernoff, National Sales Manager: Steve brings over 35 years of experience in all facets of the industry. Over the past 9 years, he has owned and managed various national brokerage companies for wines and spirits.
Frank Moreno, National Director of Brand Development: Frank has worked in marketing in the Beverage Alcohol and Hospitality industries, focusing on experiential event creation, product development, and key marketing initiatives for ten years and has consulted for top companies in the industry.
Sam Morales, Director of Marketing of Drew Estate: Sam specializes in consumer engagement, digital marketing, advertising, experiential marketing, and brand strategy.
Joey Reichenbach, Creative Director of Drew Estate: Joey takes charge of creative direction, merchandising, packaging, advertising and product development.